Photo: Luigi Murenu
Photos courtesy of Luigi Murenu
photo of Naomi Campbell because she is F.I.E.R.C.E.
LOVE magazine has brought Cara and Kate together for the February issue. These are two of my personal model obsessions.
New York & Company has made a very very smart move. They’ve collaborated with Eva JeanBart-Lorenzotti!!! Now that’s a hell of a last name. We better pay attention.
Eva is a trend setter, one of the top 10 most fashionable women according to Vogue and my brain, and luxury creator of the brand and e-commerce site Vivre, a highly edited style site that celebrates the unique and the classic. (It’s a must for late night purusing)
Here’s why I’m psyched… a huge, huge, gigantically huge company and brand like NY & Co is stepping foot into the social media world. Eva is a star that began right in the wee-little, often misunderstood and therefor overlooked world of social media. She, of course, rose to be quite the star and I’m happy that NY & Co has tapped into her resources, aligning themselves with the future of branding. (actually, that future is here, it’s happening. join in!)
Think about it. They could have chosen Kate Hudson or Gwennie or even a younger Kardashian (seeing as the older ones are beyond budget). But no, they have stepped away from the long overdue, obnoxious and obscene waste of marketing money using celebs to sell product and have begun listening to the voices of the public . And here’s what they want: Real people! Real talent! Real opinions! Real social impact!
Most women turn to NY & Co for reliable wear to work clothes at affordable prices. I love seeing how they’ve moved and shifted slightly into the affordable luxury department. NY & Co is bringing the every woman into the lux world. Eva is the perfect pick for this move because her editorializing skills are second to none. Her taste in clothing, style, cut and design are envious. What any woman would give to win a shopping spree at NY & Co with Eva. Now that would be a fun social media campaign to flesh out.
Now onto the really good shopping news. You can buy her capsule collection now!
Here’s a copy of the look book: Eva_Prints
I’ll see you at the mall! Maybe grab a coffee after we load up on fall lux fashion from Eva and New York & Company?
Companies, much like people, don’t take action unless it’s necessary. The question, looking at the recent explosion Target experienced with the launch of Missoni’s line, is why was it necessary for Missoni to create a line of products that met the Target consumers’ price point? Continue reading
I’m so looking forward to Carine Roitfeld’s editorial reemergence with V’s September’s Heroes issue. Something tells me that it’s going to be fiercer and fresher than her French Vogue days. Congrats Carine for stepping out and stepping up!
In September’s issue of V, Carine Roitfeld plays with one of the fashion icons of today, Elizabeth Taylor. Here’s a preview:
A blogger friend turned me onto this post
Giorgio Armani recently said, “[the fashion industry] is in the hands of the bank and stock market. It no longer belongs to the owners, but to those above them. I still haven’t been able to understand how the banks influence our line of work – it’s a mystery.”
Well Mr. Armani, I’d like to solve that mystery.
Remember when I came to your runway audition and there was 60 other girls waiting 2+ hours for the pleasure of putting on a nude body suit to walk Continue reading
Someone is looking for free publicity and they’re about to get some from me! Jous Apres Lunes is going all out in their next campaign. They’re making little girls look like glamour queens lounging around in Lingerie. Continue reading
I met with Shana Oates and Eileen Lee from Modelwire Network today. We met near their offices in Korea town to discuss my being an expert on their site. I love sharing any info I can about modeling and the business. They need a model who’s “been there” to help models who are trying to “get there”. I think this will be a good relationship. Especially since we ended the conversation discussing the facets of government cheese and trailer park living. Hello to everyone who uses tin foil as curtains! We LOVE you!