John Paul Gaultier is the new 2012 creative director for Diet Coke. Limited Night and Day can edition was just launched. Collect them now! They’ll be available in Europe until December 2012.
John, send us a few cans too, would ya?
Also, he’s designed bottles with his iconic corseted look crafted right on them. Wowsers!
Here’s a look at a commercial made for the releases.
I think the behind the scenes is more interesting than the actual commercial. So here you go!
And of course… it wouldn’t be current if it didn’t play on John’s love of tattoos. Here’s a photo from the campaign playing on the tat theme so iconic to Gaultier’s design.
